There were long lines of people everywhere today here in this otherwise peaceful sunny Californian city. As I swiveled my head in wonderment to figure out possible causes for the formation of the lines, my eyes directed me to a sign posted on a window of one of the outlet stores bearing “Black Friday Sale.” Hmm, so it was that time again. In fact, the word ‘Black Friday’, I think, always renders me an ambiance of Dystophia where desperate citizens resulting from a carnage of wars and great famine are hell bent on looting stores for a paucity of goods. Besides, it is named so very dull, tawdry, and crude that the very sound of the name boasts a lack of cultural sophistication of its obscure name-giver who seems to me nothing but a philistine following a cult of Mammon.
That being said, to come upon an article about the origin of this consumerist feast day from a magazine seemed pat in the paradoxical sense of animosity colluding with curiosity on this whimsically leisurely Black Friday. It’s rather unsurprising to discover that the etymology of the term ‘Black Friday’ is ambivalent in origin. There are four a posterior grounds of the birth of the term as follows:
- Black Friday was the day when financial markets collapsed on September 24th, 1869, as a result of the disclosure of a Wall Street conspiracy to raise the gold price.
- It was the day after Thanksgiving Day when police in 1950’s Philadelphia, having sacrificed their holiday leave, concentrated the force on the cresting influx of shoppers and American football fans into the city.
- In 1961 retailers in the selfsame city foresaw the potential to galvanize business by choosing the term “Black Friday” as a catchy-phrase.
- The retailers saw it as the day by which they could have procured sufficient revenue for the year, so that they could move their accounts written in red to black, finalizing a profit for the year.
In my opinion, the third postulation seems the most plausible, which logically constitutes the fourth one as a basis for the etymology. It’s always this mercantile ingenuity that prompted cults of consumerism, such as Valentines Day, White Day, and Christmas Day. Inevitably, in our modern capitalistic society such promotional encouragement of spending money on consumer products is the grist to the mill of market economy and greases the wheel of monetary circulation for the behoof of the vivaciousness of societal atmosphere in general. Yet, the hustling and bustling of the mindless shopping spree blindly egged on by the media prompting to buy things that you really do not need in frenzy appears to live beyond the principle of the Golden Mean, the virtuous moderation of restraining yourself from indulging in lavish expenditure, as advocated by Plato in corporation with the inscription written on the terrace at Delphi, “Nothing in Excess,” which chimes the bell of our ethos embroidering on conspicuous consumption.