Once upon a time, there was a natural beverage called Milk from a cow out of which people made a variety of victuals to live and enjoy. Then when the age of reason hit the zenith of ethical paeans and scientific progress, people engineered offspring of Milk to their likings and called them low-fat, 2% reduced-fat, fat-free, or even lactose-free. And that’s not the end of hubris. It bellows to encourage people to try extremes like that of Dr. Frankenstein. The results are almond milk, soy milk, and now oat milk, which Starbucks has recently added to its beverage menu.
It appears that Starbucks has finally nodded to the growing demand for vegan alternatives to dairy products, attracting more upscale, environmental and health-conscious clientele supporting Greta Thunberg’s noble environmental activism. Thanks to globally strategic campaigns about the alleged maleficent effects of cow milk on the grounds of health, environmental, and ethical issues, drinking cow milk has become something diabolical. Subsequently, dairy sales and related industries have drastically fallen and continued, causing many companies to file bankruptcy and even more people to lose their jobs. I wonder if these so-called upscale people have even worked at ordinary jobs and understand the dreadful consequences of unemployment, prior to pontificating about their virtue-extolling manifestoes.
I am unsure of whether Starbucks will hit a bonanza by selling the new vegan addition to its menu due to the facts that (1) only 13 locations in the U.S. Mid West and a few selected locations in the U.S. will sell the oat milk drink; and that (2) there are still many people who are not ardently militant against cow milk when it pairs deliciously well in their favorite cold drinks. For me, I may try the new oat milk drink if it becomes available in my location out of curiosity, doubled with a writerly responsibility to see if it’s really worth the replacement and the propaganda for me to jump into the bandwagon.