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Uncle Willie has recently started his private enterprise of selling organic fruits from his at affordable prices in the town of Avonlea. A proud proprietor of his new business venture, Willie’s business prospect is full of auspicious anticipations of making high profit; his business motto is “Honesty makes best policy,” which is a quotation from Cervantes, the author of Don Quixote. Also, Uncle Willie has adopted a business principle of Sam Walton, the founder of “Walmart” who became a business tycoon by means of a mass sale at everyday low prices. But above all this business blueprint for his new enterprise of fruit wagon, Wille’s goodness of heart and simplicity of character, not to speak of his freshy organic fruits picked up from his farm in Green Gable, is the mainstay of his economic and social activities. With his innate diligence, the fruit wagon opens from 8:00 am to 7:00 PM, Mondays to Saturdays at 113 Kingsbridge Street nearby Elysian Park. The fruits are so fresh and scrumptious that you will always come back for more.

The news that his fruits being tested like Ambrosia of Mount Olympus traveled fast all over the town. It’s the case of great power of the grape vine, especially when it is stirred up by women. Brenda Beaver took her daughter Betty last Monday to Uncle Willie’s fruit wagon to to see if she could be a regular customer of his establishment because Betty’s priority was to take utmost care of the health of her family. And Voila! It’s no surprise to see Betty enthralled by the pretty sight of her favorite fruits that looked all lovely to her beady eyes: Grapes, Bananas, Apples, Melons, and so forth… Betty wanted all, but in accordance with her family motto of “Moderation is a Virtue,” she ended up choosing a melon, a bundle of bananas, and an orange.  Her mother Brenda encountered Laura Collie, the co-owner of the “Bonjour Cake Shop” with her husband Paul Collie in the town, who also came to check the new wagon establishment. Of course, the housewives of Avonlea raved about the freshness and affordability of Uncle Willie’s organic fruits, which meant that his business success was a foregone conclusion.

The “Bonjour Cake Shop”is also a new enterprise in Avonlea; Operated by Paul and Laura Collie originally from Scotland, the cake shop has also been busy with newly acquainted customers in the town who come back to taste the homemade cakes for all occasions. The cakes are all made by Laura, who is no only a fine seamstress but also a lovely patissier who learned the art of cakes by working at the famed Patisserie Valerie in London in her maidenhood. In fact, making cakes and cookies has been Laura’s true passion because that’s what she really likes; however, she first had to deprecate her love of making cakes to support her family along with her husband Paul in a new land by working as a highly skilled seamstress. So when she and Paul (who was employed as an assistant manager at a supermarket) saved enough funds to start their own private business, they chose to open a cake shop without hesitation. Surely, Laura’s spirit was elevated when she and Paul signed the contract for the shop at a real estate agent’s office a month ago.

Laura’s cakes are of supreme quality, second to none in comparison with the cakes of  Patisserie Valerie or Laduree or Pierre Herme because first of all, the cakes are all made fresh by Laura herself whose culinary skills are divine. Besides, she makes all her cakes with utmost care for authentic pleasure that can make her customers truly happy when they taste her cakes. In fact, it’s not merely a kind of eatery but a creation of art that provides people with genuine pleasure of life. Viktor E. Frankl, the founder of Logotherapy attests to this principle by telling us that a moment of pleasure, such as from listening to our favorite piece of music, doing things we enjoy, or appreciating a pleasurable sensation therefrom, can equal to a meaning of happiness, which is not at all a grand abstract idea. In like manner, Laura’s homemade cakes can be a good source of happiness to her customers regardless of who they are.

Sally’s sundry wagon is also newly launched; it has popcorn cooked on premise according to her aunt Mary’s family recipes from England passed down from generations. Topped with butter and salt per request, Sally’s Popcorn cups are sold like hot cakes at $1.50 for each. In addition, she also sells candies and cold beverages, all less than $2.00 per each. She likes to talk with her customers when her spirits feels jovial and delightful. Judging her as a moody person is injustice to her true character, however. Sally is something of an artist who wants to dabble many things that she has in mind to express herself against self-doubt and obscurity. She’s well-read, compassionate, and creative. But she does not suffer the fool, the uncouth, and the uncivil gladly. After all, she is just very honest about her feelings and acts upon her principles, for how can one always smile and be pleasant like a robot? Hasn’t anybody heard that a psychopath can be extremely pleasant?

So the new enterprises by enterprising spirits are well established now. They might look a bit anachronistic for the modern time and incongruent to today’s business trend as regards to the business principles set by the owners as aforesaid. But nothing is insignificant or less meaningful in the sense of size or value than any of their contemporary competitors in other places. However simplistic their business ventures may seem, what’s important is their dedication to their work and care for the people they serve, which has become a rarity in our today’s society.

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